Spring has Sprung, and we see a light at the end of the tunnel! Like most of our clients, we have spent the last year living virtually. While at times online interactions can be flat, we have had the opportunity to make interactive experiences more engaging. Now more than ever, motion graphics play a key role in creating conversation and connections with target users. We uses motion graphics to help easily tell stories and to help the user navigate through the site.
At KVD, we think there are multiple benefits to using motion design to tell your brand story. First and foremost, clean design combined with animation will help to define & distinguish your brand among the competition.
Motion design also transfers emotions, creates a relationship with a target audience & can convey call to action in an organic conversational way.
Why Motion Graphics?
65% of viewers watch motion graphics over static images.
Adding motion design to your content has proven to increase the chance of your article appearing on a Google front page search results by 53 times!
With motion graphics along with clean design, you can make the most of your brand, email signatures, products, or website. An animated logo helps to make your brand name memorable for customers and catch their attention.
Through research, the tendency for people to want to identify with your brand, and intend to purchase your product increases by 139%.
Animated content has higher chances of going viral
The world is beginning to tilt towards communication through videos. Part of this is because, most of them can be watched anywhere–smartphones, tablets, systems among others. The better part is that while some videos cannot be watched on some kind of devices, motion graphics can fit any model of any gadget, making it easy to be shared to all and sundry. This gives you a better platform to register your presence and reach your target audience as quickly as possible. Contact us to learn more about how we can help make your brand “Move”.
Many events have pivoted to digital experiences, to make the participants in this event come alive, we created this animation.
KVD has also moved to animating many of the static graphics that we have created for print material.
If a picture is worth a thousand words, then an animation is worth a million.
Here are some more samples of motion design that we have created.
